According
to McLuhan, his “The Medium is the Message” and its Tetrad “renders obsolete
all groundless dialectical and systematic Marxist approaches to interpretation of
social processes and technological transformations of culture by flipping the
discussion into a kind of linguistic of real words”[1]—what
we might call today postmodernism. Here McLuhan is declaring nothing less than
it is his Tetrad (and not, for example, Heidegger’s Nazi-friendly existentialism)
that had finished off all the hitherto philosophical and political thought with
a notable emphasis on singled-out dialectical philosophy (which would be first
and foremost Platonism) and Marxism.
The
funny or ironic thing is that, should McLuhan have applied his own tetrad and
its laws to himself, he should have foreseen a retrieving reverse back into
dialectical thought, perhaps renewed Platonism itself, at the end point or dead
end of the existing system. As we have seen in the case of Ukraine that marks
the system’s frontier, limit, and fissure, people of Novorossiya are now on
their own spontaneously retrieving their spirit and souls, socialist ideals,
the ideal of justice, the idea of honor, and political understanding of
oligarchy and slavery, which are now united in returned, retrieved Nazism. Retrieval
as well as revolutionary reversal of the dominant and otherwise advancing reaction
is becoming a possibility again, and millions of people in Novorossiya are
inspired by it and are fighting for it against the powers that be.
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